How To Make Your Day Care Stand Out And Be More Profitable!



You can make your day care stand out from the crowd, set it apart from the competition and as such, keep it full to capacity with children of happy parents. In order to achieve this desirable end you can take some small, cheap, easy to implement steps that will guarantee results.  Some take a little effort, others a little thought and some a little money but that investment in your business will supply you with unique selling points that will ensure the success of your day care. 

 So, a prospective parent arrives at your door brim full of cynicism and thoughts filled with negative day care tales – how do you get across to them that you are the real deal, that you provide quality child care?  Effective policies will indicate to parents the philosophy of your service and how your agreed and consistent methods of doing things will ensure the wellbeing of their children. Your policies are clear guidelines as to exactly how your business is run and should outline every procedure for every eventuality.

 Thorough, well developed policies show potential clients that there are definitive expectations, understandings and guidelines for all daily operations ensuring consistency and accountability at all times. It is vital that you meet all legislative requirements and your policies should reflect current best practice indicating that you are on top of your business and constantly striving for perfection.

Gaining a third party accreditation is a great way to differentiate your day care from the herd.  Potential parents love to see evidence of recognition from respected, related organizations.  You will need to pay an annual joining fee and undergo an assessment by one of their inspectors (but you won’t have anything to worry about because you’re already doing everything right anyway!).  Then you roll out all your stationary and brochures and have your accreditations emblazoned across every promotional item you possess.  

These organizations can also provide tremendous support to day care owners in the form of information, training, publications, workshops and conferences.  Accreditation can be acquired from some of the following places:

 Unfortunately, horror stories abound focusing on children being abused and neglected in day cares all over the world.  Take every possible step to provide parents with evidence that yours is a legitimate, quality, caring day care.  Get yourself background checked and display the results for all to see.  A small fee will procure this valuable service from a professional company.  Have an open door policy and promote it with gusto.  If you want to see pure relief wash over a parent’s face think about installing a CCTV in your service.  The peace of mind from being able to see your little one on a daily basis is invaluable.

 New parents will walk several steps closer to enrolling their child in you day care if you take some or all of the above mentioned steps.  Easing some of their apprehension and fear from the outset will begin the growth of the trust process so vital for people looking for day care.  Stand out from the crowd by presenting proof of your exceptional, quality care.



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